Italy’s influencer marketing sector, valued at $459.64 million in 2024, is expected to reach $540.75 million in 2025 and ...

Many of the apps and social media platforms you use every day may not charge you money, but often there is a price to pay – ...

Not all video is created equal. Read on and learn why tailoring creative to the platform is key for PPC success, not just ...

One of the key drivers behind the modern eCommerce shift is the integration of social media into the buying journey.

Kenya loses KES 800 billion yearly to counterfeit goods as e-commerce and social media platforms top major channels for fake ...

Kleinanzeigen, Germany’s largest online classifieds platform, has chosen Kevel’s Retail Media Cloud to power its next-generation retail media network. Announcing the deal at Cannes Lion’s, the ...

Reddit Inc. (NASDAQ: RDDT) shares surged 5.23% to $124.36 on Monday as the social media platform unveiled two new AI-powered advertising features designed to help brands better engage with its user ...

Pacvue is an ad-buying platform for sponsored listings and retail search results that sits right at the heart of open programmatic retail media. Pacvue is one of a small handful of companies, ...

Walmart says growth of its retail media network justifies aggressive spending hikes despite some marketer pushback.

According to DHL eCommerce’s latest trend report published on June 4, 70% of global consumers expect to shop primarily through social media by 2030 and desire AI-driven shopping tools to help guide AI ...