On Tuesday at Google I/O 2025, the company announced Deep Think, an “enhanced” reasoning mode for its flagship Gemini 2.5 Pro ...

A major update to Google’s Search Quality Raters Guidelines (QRG ... There is now a brand new section that is about fake EEAT (Expertise, Experience, Authoritativeness, and Trustworthiness ...

The SEO Charity podcast recently discussed a different way to think about EEAT that focuses on activities that leads to external signals that Google may associate with the underlying concepts of ...