Google gives advertisers new ways to measure impact, activate first-party data, and optimize ROI across channels.

Ads are coming to Google AI Mode and to AI Overviews on desktop.

Google Ads is launching new AI-powered, UI-only image optimization features for PMax campaigns that automatically source and enhance visuals.

This unified approach means that engineers can track code changes with feature flags, data science leaders together with product managers can design and measure impact with experiments, and business ...

After developer testing last month, Google is beginning to roll out native AI image editing to the Gemini app. This lets you edit images that you manually upload, as well as ones that the Gemini ...

Google CEO Sundar Pichai tried to convince a ... in a “de facto divestiture” of the company’s online search business. “It would be trivial to reverse engineer and effectively build Google ...

Your business moves fast—so should your data. As decision-making accelerates, AI, analytics, and business strategies depend on data that is accurate, reliable, and available when needed. Without it, ...

Use centralized tools like Google Analytics, CRM platforms or business intelligence software ... line or tweaking your landing page design, and measure the impact. Continuous improvement is ...

It’s a HIPAA compliance failure. PHI should never be sent to platforms like Google Ads or Analytics, especially without explicit patient consent and proper business associate agreements (BAAs) in ...

Debbie Weinstein, Google’s Europe, Middle East and Africa president, said the AI Works pilots – conducted in a small business network, educational trusts and a union – showed workers could ...

Regulatory challenges may affect Google's bundling strategies, though. When it comes to measuring the frontrunner ... such as the stunning image-generation capabilities rolled out earlier this ...