Nike is rumored to bring back the Air Jordan 5 “Wolf Grey” sneakers, which first appeared in 2011. The Air Jordan 5 was first launched in 1990 in a black and metallic silver colorway.

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

Michael Jordan’s is a one-of-12 special edition Bugatti Veyron Sang Noir (which translates as "black blood") with an all-black interior. It cost him a reported $2.25 million. One of Jordan's ...