Hello, My Name Is Awesome: How to Create Brand Names that Stick Alexandra Watkins. Berrett-Koehler, $16.95 trade paper (96p) ISBN 978-1-6265-6186-1 ...

Enter Alexandra Watkins, who has a new book on the topic, “Hello My Name Is Awesome.” I’ve pulled out three of my favorite insights below related to the task of naming a company.

In the book Hello My Name Is Awesome: How to Create Brand Names That Stick, (Berrett-Koehler Publishers, 2014) author Alexandra Watkins shares her secrets for creating effective and lasting brand ...