The role of social media in marketing has never been bigger or more demanding. As platforms have evolved, so too have their ...

Social media is a huge challenge for parents. New research suggests simple family rules around screen time are associated ...

Repeated exposure to distressing content on social media platforms is linked to secondary trauma, anxiety, and emotional ...

When a crisis hits, how you communicate it can either preserve trust with consumers or deepen the damage—a clear strategy can ...

Streamline social media marketing with this free planner template to schedule, organize, and improve your content strategy. 8 min read 6.5K Reads ...

Let’s be honest, most businesses are far too busy trying to show up everywhere online. From TikTok trends and Instagram reels ...

Bangladesh's Muhammad Yunus Has A New Social Media Strategy To Counter Critics But a glance at this X timeline reveals how his office has been busy countering news publications on the functioning ...

A social media planner helps you track your social media performance and results. This data can be used to inform future content strategy, making it easier to identify what works and what doesn ...

Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.

Engaging with consumers and clients has traditionally been the purview of customer service teams and chief marketing officers ...

Building a loyal social media following is more than just accumulating likes and shares. This article presents practical ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...