Beyoncé's Cowboy Carter Tour in Houston was an immersive experience that showcased her masterful storytelling, top-notch ...

The "immersive entertainment" boom takes user-centred experiences to new heights, but isn't it making culture a little ...

The retail industry is becoming increasingly competitive, so businesses are turning to interactive experiences to set ...

Gary Moynihan introduced 'Immerse Up': a new toolkit helping to democratise the best practice around Immersive at REMIX ...

Global lifestyle brand MINISO celebrated the grand opening of its first-ever MINISO SPACE at Nanjing's Deji Plaza-one of China's top high-end commercial destinations. As the latest innovation and a ...

Two of the masterminds behind Universal Horror Unleashed are pulling back the curtain on what guests can expect when it opens ...

The L.A. venue has won an audience for its sports programming and all-encompassing screen. Now it's reimagining how we watch movies.

Spatial, which specializes in immersive design, today announced the release of Analogue 2, a next-generation collaborative ...

Things to Do. Immersive art experience Meow Wolf Grapevine adds something new: a bar The new bar opens June 20 and it’s brewing up whimsical alcoholic elixirs inspired by the psychedelic ...

In a viral video, an influencer shared an inside look at a unique and (literally) immersive experience offered by a theme park in Abu Dhabi. It features the world's submersible inside an aquarium.

A Co Down park is set to become a 'landmark' outdoor tourist location with major funding to be approved this week. Newry, ...