In a city that pulses with the rhythm of its rich musical heritage, Beyoncé's two-night sold-out concert in Houston was ...

The "immersive entertainment" boom takes user-centred experiences to new heights, but isn't it making culture a little ...

From interactive theatre shows to themed escape rooms, immersive events have never been harder to dodge. Katie Rosseinsky ...

The retail industry is becoming increasingly competitive, so businesses are turning to interactive experiences to set ...

Gary Moynihan introduced 'Immerse Up': a new toolkit helping to democratise the best practice around Immersive at REMIX ...

"Our Story With David Attenborough" at the Natural History Museum is a 50-minute program that explores humankind's role in ...

Two of the masterminds behind Universal Horror Unleashed are pulling back the curtain on what guests can expect when it opens ...

Spatial, which specializes in immersive design, today announced the release of Analogue 2, a next-generation collaborative ...

Expect limited-edition Black Sabbath items including jackets, hoodies, shorts, T-shirts, accessories, band memorabilia and ...