The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

Jaguar’s bold rebranding gamble is under scrutiny as the luxury automaker insists its dramatic sales decline isn’t tied to ...

The headlines wrote themselves. ‘Go woke, go broke!’ said the Daily Mail, and ‘Sales Plummet’, said the Sun. Only a few ...

Consumer research also showed progress. Focus group testing indicates that 20 percent more people see Jaguar as a brand ...

The first of three EVs expected to debut later in 2025 has been spied prowling the public streets surrounding the Nurburgring ...

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

Jaguar, the iconic British luxury carmaker, is experiencing a notable downturn in sales. A controversial rebranding ...

Jaguar has experienced a steep drop in European sales following a major rebranding and product shift. Stock performance ...

Jaguar's most controversial production car to date will debut in near-production form later in 2025. The real thing is due in ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

Tata Motors continues to report a decline in UK sales for its Jaguar Land Rover (JLR) unit, with zero new Jaguar vehicle ...

We can expect to learn more later this year, but the company has already confirmed the car will ride on the all-new Jaguar ...