Linkedin launched its first beta test into the CTV ad buying space. Now, the product is finally generally available in the US ...

Forget the low-hanging fruit and reach for the numbers that tell you what's really working. The post 7 vanity metrics marketers should avoid, and 7 to replace them appeared first on MarTech.

Bundling like-minded consumers into the same groups increases the likelihood of scoring the sale. Thanks to the digital ...

These numbers are self-reported, and it’s wise to keep that in mind. For example, LinkedIn says it has more than 199 million users from the U.S. That’s two-thirds of the nation’s total population and ...

In the aftermath of significant layoffs by Salesforce linked to its deployment of AI tools, the company now says it is ...

According to Salesforce, during the 2025 holiday season AI will drive $260 billion in global online sales as well as $1.6 ...

In the aftermath of significant layoffs by Salesforce linked to its deployment of AI tools, the company now says it is ...

Salesforce said it is reducing hiring, with 500 customer service staff to be moved into other roles, an adjustment expected to save $50 million.

So do SAP and Salesforce, since it amasses more client data, AI ’s great leavener, in their own systems. Step two: piggyback on the “hyperscalers”.

Hackers are tricking employees at companies in Europe and the Americas into installing a modified version of a Salesforce-related app, allowing the hackers to steal reams of data, gain access to ...

Marc Benioff thinks the AI future of the office is already here, and he has the data to back that up within his company.