Google’s “G” took this idea even further, reducing the company’s famous wordmark down to a single letter icon in 2015. That first “G” was playful enough with is color blocking.

Google logo history: A trip through the internet giant’s changing look. Viewed billions of times a day, the six letters have been getting gradually less gawky ...

In many ways, Google's new design language mirrors its parent company's, raising the question if this is the future of everything from Calico to Youtube. It wouldn't be surprising.

Google has revamped its iconic 'G' logo for the first time in nearly a decade, introducing a gradient design that enhances color balance and depth. This update is already live on the Google iOS ...