Given the confusion surrounding the announcement, Alphabet's visual identity plays a vital role helping people understand the differences between the two companies. Whereas Google’s goofy logo ...

This reconfiguration places Google Inc. as one of multiple subsidiaries of Alphabet Inc. ( GOOGL). This announcement was well received by investors, many calling it a Warren Buffett-esque move.

Alphabet Inc. (GOOG, GOOGL) and Google logos seen displayed on a smartphone. Source: IgorGolovniov / Shutterstock.com. On March 8, Alphabet (NASDAQ: GOOG, NASDAQ: GOOGL) announced a purchase of ...

The announcement says they are creating a new parent company called Alphabet, Inc., which will serve as a holding company for all of Google's individual subsidiaries.

FILE – In this Feb. 14, 2018, file photo the logo for Alphabet appears on a screen at the Nasdaq MarketSite in New York. Alphabet reports earnings on Oct. 24, 2023.

Alphabet Inc is combining Google Brain and DeepMind, as it doubles down on artificial intelligence research in its race to compete with rival systems like OpenAI's ChatGPT chatbot.