In 1971, Carolyn Davidson’s good friend Phil was starting a business. He asked her to design a logo, something simple that could be cut out and stitched easily since he was creating some apparel ...

No discussion about real estate logos would be complete without mentioning Century 21. Here’s why: Century 21 has consistently ranked as the most recognized brand in real estate for 25 years.

The study found people tend to be confident about misremembering logos, but researchers didn’t conclude exactly why. Their testing of the Fruit of the Loom logo even seemed to rule out the ...

Other crypto logos’ attempts to project a futuristic vibe end up, ironically, rehashing designs of the past, such as crossbarless A’s doubling as launching rockets, like those in NASA’s 1975 ...

K-Mart and Marc Jacobs have something in common: low- and high-end fashion products tend to have less conspicuous brand markers than midprice goods, according to a paper soon to be published in ...