Capital One's head of AI foundations explained at VB Transform on how the bank patterned its AI agents after itself.

Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

Bobcat Company has appointed Laura Ness Owens as chief marketing officer. In this newly established executive role, Ness ...

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Make it crystal clear why someone should choose you over the competition. Use visuals, like charts or graphs, to illustrate ...