If marketing leaders want to make smarter investment decisions, they must rethink how they measure true performance.

Content marketing is changing fast—and the old playbooks for SEO, SEM, and social media no longer work. With AI providing many answers, how can your content stand out and attract B2B buyers? Discover ...

Brinkema’s 115-page decision centers on the marketing machine that Google has spent the past 17 years building around its search engine and other widely used products and services, including its ...

UK – Marketers’ spend on market research has sharply reduced amid wider cuts to overall UK marketing budgets, with both at their lowest for four years, according to the most recent Bellwether Report ...

However, fluctuating demand, seasonal slowdowns, and the unpredictability of consumer needs can lead to inefficiencies in advertising spending and scheduling. As a result, home services businesses ...

Evidence suggests that marketing spend was allocated elsewhere as a result of declining sales and reduced revenue. Many companies have adopted a more cautious approach as the industry faces ...

This shift explains why influencer marketing spend in Indonesia rose by 18.8% to reach US$190 million, and why 51.6% of consumers rely on reviews as part of their decision-making process.

According to Fast Company, its meal deals are bringing in customers, but spending is still down. McDonald’s has been doing some marketing work to get customers to spend money while still taking ...

According to Fast Company, its meal deals are bringing in customers, but spending is still down. McDonald’s has been doing some marketing work to get customers to spend money while still taking ...