Flaunting a matcha cup has become a social flex, similar to flaunting a Starbucks a decade ago. But is there more to it?

The global supply of Japanese green tea powder is threatened by its social media-fueled popularity.

M ark your calendars, matcha fans! Friday, May 2, is officially National Matcha Day, a time to celebrate the vibrant green powder that has captivated taste buds and wellness enthu ...

Green tea is one of the healthiest drinks you can consume. Here's why, according to nutrition experts.

Dozens of new foods have landed at the Disneyland Resort on Wednesday ahead of the resort’s 70th anniversary celebration in May. The official Disney Eats Instagram account has announced a slate of ...

If you're missing your favorite green tea in light of Japan's matcha shortage, fret not, for these matcha-flavored snacks are ...

Once a ceremonial staple, it’s now the clean-girl beverage of choice, glowing up on Instagram and popping up on every stylish desk from Bandra to Brooklyn. Life + Culture, ELLE Wellness, Fashion, Tren ...

Matcha is currently so popular - the 'it' girl drink of the summer - but it's not really something that managed to lure me in ...