David Falk insisted that Nike give Michael Jordan his own shoes and clothing line in 1984, laying the foundation for what ...

Michael Jordan's "I'm back" comeback in 1995 ignited the sports world, lifted brands and reminded everyone that his return ...

Michael Jordan had just come on board with the Chicago Bulls as a rookie player. He was already a fantastic dunker, and his ...

The Air Jordan 40 becomes the first sneaker in Nike history to combine full-length ZoomX foam with full Zoom Strobel ...

A former Chicago Bulls forward has thrown shade at the late, great Kobe Bryant amid Nike's new ad featuring Caitlin Clark's ...

In July 2019, the game changed forever for sneakerheads and collectors. That was when Sotheby’s made headlines with its first ...

Lifestyle brand Infinite Archives will bring back nostalgic colorways of the Air Jordan 17, the first luxury Air Jordan ...

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

The 40th iteration in Michael Jordan's namesake franchise is the first shoe from anywhere under the Nike umbrella to make use ...

The Air Jordan 40 sneaker, commemorating 40 years of Nike’s massive Air Jordan line, which was launched with NBA legend ...

If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer Michael ...

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas in 1984.