30 Rock is replacing its iconic neon lights with LEDs in the coming year. nyc.gov. The storied building is also swapping out its blue neon “Observation Deck” lettering in favor of LED “Top ...

Editor’s note: On December 17, after this story was published, the Landmarks Preservation Commission voted to allow the NBC neon to be replaced with LED replicas.. The first frames in the ...

After years of fading neon and rising costs, the owners, with the city's help, will restore the historic rooftop signs with LED lights.

This year, the company plans to convert the sign’s neon lettering to LED, Gutshall said. The sign’s red letters will remain, even if their glow is harsher.

Stricter regulation has led to the removal of many signs, like a well-known neon cow measuring three meters (10 feet) hanging above Sammy’s Kitchen, a steakhouse, which was taken down in 2015 ...