Over the years, micro-shifts in the brand’s visual identity ensued, beginning with flattening the red background-white text icon in 2010. In 2014 , the background went white and the text red.

It replaces the white, shadowed letters and red backdrop of Netflix’s iconic logo with a cleaner look comprised of flat red letters against a white background. orig outernet cube sats_00002328 ...

Users were previously in hysterics when the original white-on-red Netflix logo was switched out for red-on-white, and now there’s equal praise and dismay over the streaming service’s new app icon.

Netflix has undergone a redesign across all platforms with a new red-on-white logo that is making users "uncomfortable". The streaming service's old logo was a thing of great beauty, its drop ...

The current Netflix logo is here to stay :) — Netflix US (@netflix) June 20, 2016 “We are introducing a new element into our branding with an N icon,” a spokesperson told The Verge.

The new intro swaps out the white background with the Netflix logo for a black background with a red N. The N them zooms toward the screen, turning into a spectrum of colors as it gets closer. And ...

Netflix Has A New Logo And A Brighter Look By Jillian D'Onfro 2014-06-13T12:32:00Z ...

It replaces the white, shadowed letters and red backdrop of Netflix’s iconic logo with a cleaner look comprised of flat red letters against a white background. orig outernet cube sats_00002328 ...

No big deal, right? Companies update their corporate logos all the time. But here’s the strange part: Netflix acts as if the new logo doesn’t exist. The company did not respond to e-mails and ...