Kendrick Lamar in 'Not Like Us'. Kendrick Lamar/Youtube. The video features a plethora of symbolically charged imagery solidifying Lamar’s confidence in his position as the winner of the feud.

In song of the year, “Not Like Us,” written solely by Lamar (and produced by Mustard), topped more traditional nominees in the category, which also included Beyoncé, ...

Kendrick Lamar’s “Not Like Us” is still taking a victory lap that began last May. Here’s how a hard-hitting diss became a blockbuster of super proportions.