Bacardi Global Travel Retail (GTR) launched a dynamic pop-up activation spotlighting Patrón Cristalino, the brand’s latest ...

The world's number one super-premium tequila has just launched a luxurious new variant in collaboration with music icon Karan ...

By 2030, Diageo expects to increase its global share of the total beverage alcohol market to 6% (from 4% currently), which implies 30 billion extra servings being sold. This will require Diageo to ...

It used to be that Champagne was the drink of choice for major celebrations. Landmark birthdays, weddings, births, graduations and new jobs - all marked by the cheerful pop of a bottle and golden ...

won’t allow brands to label tequila as such. Related: This Tequila Outscored Every Other Bottle at the 2025 London Spirits Competition A bottle of Purísima blanco, the only expression available at the ...

A bottle of Purísima blanco, the only expression available at the moment, will set you back $400 — an extremely high price point that further underscores the brand’s exclusivity.

What does the tequila lawsuit claim? A class action lawsuit filed in the U.S. District Court for the Eastern District of New York claims that Don Julio and Casamigos falsely labeled their spirits ...

It screams classic American pride. Jack Daniel's distinctive square bottle shape is a clever nod to a tan ceramic bottle from the 1800s. Meanwhile, colourful, whimsical designs are necessary for craft ...

A new class action suit filed in New York claims Don Julio and Casamigos contain significant amounts of non-agave alcohol, despite both being labeled as 100% agave. The complaint alleges this ...

Crafted using the finest Gohyakumangoku rice and traditional brewing techniques, including second fermentation in the bottle similar to Champagne, Akashi-Tai Junmai Ginjo Sparkling Sake delivers a ...

The result is a harvest of just 366 limited edition bottles known as Patron x Harvey Nichols Barrel Select Añejo Tequila. Sweet and spiced, this Cognac-like tequila is a world away from anything ...

In our inaugural Brands on Fire LIVE, which took place earlier this month at Pier Sixty-Six Resort in Fort Lauderdale, Fla., Chief Marketer spoke with Alex Tomlin, SVP of Marketing for Bacardi North ...