Despite its promise, the study finds that the credibility of social media as a channel for promoting sustainable consumption ...

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

The role of social media in marketing has never been bigger or more demanding. As platforms have evolved, so too have their ...

Just as Pygmalion sculpted his masterpiece from a block of stone, you might find yourself shaping your social media strategy ...

Chinese social media platform Xiaohongshu, also known as Rednote, is emerging as a transformative force in social commerce. Blending the emotional power of music with the immediacy of messaging ...

YouTube, and large social media platforms like it have been at the center of the creator economy. But many creators have learned that building a business on top of a platform you don't own or control ...

Moonpig plans to keep the marketing “drumbeat” going by becoming “more creative”, as the focus on brand partnerships, social ...

Hindustan Unilever has significantly expanded its influencer network, now partnering with over 12,000 creators across more ...

In the next decade, the companies that win won't just have the best products - they'll also have the best stories.

Studies suggest that up to 95 percent of youth ages 13–17 use a social media platform, with many reporting constant use.