Michael Jordan had just come on board with the Chicago Bulls as a rookie player. He was already a fantastic dunker, and his ...

CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

But, time has now proven that the Revised UCPMP is still a toothless tiger. The DoP has recently reprimanded AbbVie Healthcare India, the Indian arm of global biopharma major AbbVie Inc, for alleged ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and ...

A huge Superman sculpture can be seen hovering over 300 meters above a skyscraper in London as part of the movie’s promotional tour.

Beauty - Small salons often struggle to match the advantages of bigger chains, but technology is leveling the playing field.

In the world of business, the importance of building strong client relationships and maintaining employee engagement cannot ...

From timing seasonal sales to canceling before a big auto-renewal hike, these are the tips and tricks I use to avoid paying ...

Standard retail discounts typically hover around 10 percent, but industry practices reveal significant variation among ...

As a business owner, you don’t need to run a seasonal business to benefit from seasonal marketing. From Valentine’s Day to Halloween, Easter to Christmas and the back-to-school rush, there are ...