Purdue Fort Wayne unveils new logos for their athletics department, with some changes more significant than others.

Vendors that want to sell merchandise with the Purdue logos must go through the company and pay a licensing fee. The primary logo in the new series resembles the university's locomotive mascot, the ...

Not only do 81 percent of Purdue fans polled prefer the old logo, they've taken to the comments section to point out details they dislike. Ultimately, the real merchandising lesson is this ...

As part of Purdue’s efforts to refine and simplify the logo system, Purdue Marketing has developed an automated online tool that will generate co-branded logos for Purdue’s academic and administrative ...

A Purdue Pete logo was unveiled in August 2023. (Image Provided/Purdue Athletics via Twitter) by: Andrew Chernoff. Posted: Aug 8, 2023 / 06:49 PM EST / Updated: Aug 8, 2023 / 07:37 PM EST.

WEST LAFAYETTE, Ind. – Making its debut for the 2023 season is an updated Purdue Pete logo, complete with a new, celebratory pose. The refresh of the Purdue Athletics department official Purdue Pete ...