MANILA, Philippines — In an era where consumer preferences and behavior change at lightning speed, businesses must stay ahead of the curve to be able to connect with the future generations of ...

Incorporated in 1977, Singer India Limited, which is essentially into home appliances, is one such legacy company which is changing its marketing strategy with the shift in consumer preferences ...

Talking to ANI, Vice Chairman and Managing Director, Rakesh Khanna touched upon how his company has shifted its strategies to cater to the evolving consumer habits. The company, once seen as ...

This reflects a broader shift in moving preferences, where reliability now includes the ability to pivot. "People no longer want to lock in dates too early," the company noted. "They're asking for ...

The index is calculated from a blend of five variables (import reliance, tariff exposure, category buyer purchase power, U.S. consumer sentiment, and price sensitivity) that collectively indicate the ...

People can’t cut back on consumer staples (think beverage and tobacco products, household goods, personal products and food and drug retailers). Remember, it’s much easier to lean into these ...

Popular meals may be produced for decades while new items are added as consumer preferences change. Durable goods are designed for extended use. Their purchase can involve considerable thought and ...

Plug-in technology is advancing so rapidly, with longer battery ranges and expanding charging networks, that analysts expect consumer preference for the cars to eventually overtake that of gas ...

In 2025, businesses are rethinking traditional PR strategies, moving away from rigid, textbook approaches towards more authentic and dynamic communication. Today’s audiences value transparency ...

Iconic brands of HUL like Lux, Dove, Surf Excel, and Knorr have earned unwavering consumer trust and loyalty ... India to resonate with the evolving preferences of Indian consumers and the ...