Zohran Mamdani's victory over Andrew Cuomo points to inherent weaknesses and vulnerabilities that legacy brands must be alert ...

Marketers blame the fall of creativity on digital media when they should blame themselves, argues our columnist, sharing ...

A new book examines how to combat the disinformation, propaganda, and violent threats online that are undermining U.S.

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

Market figures show that younger, legal-drinking-aged Gen Z consumers are turning away from alcohol more and more. “It ...

Sport is critical in curbing racial hatred and hate speech through continuous global awareness campaigns in tournaments such ...

Shopify reports on effective customer acquisition strategies, including pre-launch demand, in-person connections, and ...

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

I expect that within five years we will all have the option of a smart, always available, personal assistant. A good model ...

Gain a competitive edge by using AI to launch polished, multi-channel campaigns faster than other brands. Streamline your ...

In their quest to derail a transportation bill, lawmakers who opposed House Bill 2025 misled voters and colleagues by spreading falsehoods that backed up their idealogical positions.

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...