Tired of big ads flopping? Run a micro influencer campaign that’s smart, budget-friendly, and built to win. Real tips, real ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

By Degraft OSEI Social media has revolutionized the way we connect, entertain, and express ourselves. But its impact goes far ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social ...

One film‑style punchline got millions of views—and now brands reach out,” says content creator and comedian, Naomi Kuria.“People engage (with the post) because it’s real. I share a moment on safari, ...

DONALD Trump has revealed what the mystery trucks at Iran’s Fordow nuke plant were doing there before he blitzed the base.

In a new campaign, over 200 actors are revealing that their pension fund is investing in oil and gas, and they're taking a ...

How do you win at Cannes? Jury member Jasmine Presson of Mediaplus North America has this to share.