Social media seeks authentic, real-time content. Many businesses miss this because on-site workers often overlook the value of their perspective.

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Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

Social media can help individuals reduce food waste, but also drives impulse purchases, presenting a conundrum for businesses ...

Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

The classic sales funnel is outdated for Gen Z, as their shopping journey is now non-linear. It involves platforms like ...

Overall digital video spend (CTV, social media and online video) will see the most advertising from consumer packaged goods, $14.3 billion; followed by retail, at $8.4 billion; technology, $7.3 ...

The 2025 rollout of ALGVPro Social Media Courses underscores ALGV’s commitment to equipping advisors with the tools they need to lead in today’s digital-first travel marketplace. “Social media isn’t ...

Best Buy Ads, the retail media network operated by the electronics retailer, has unveiled a new solution for social advertising partners.Social+ is designed to help brand and agency partners ...

Immediacy, relatability. Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

In total, participants included 4,044 consumers, 900 full-time social media practitioners and 322 marketing leaders from across businesses. Trendy, or cringy? There isn’t a one-size fits all approach ...