Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

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In today’s fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or ...

Today’s parents are curating a constantly evolving collection of products, sourced through social media, peer advice and ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

According to recent research on shifting consumer behavior and preferences, creator-generated content is now outpacing ...

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Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...