LABUBU, the mischievous, wide-eyed creature from Chinese toymaker Pop Mart, has become a cultural sensation. Posts flooded ...

There’s a new house on Mattel’s Barbie block. After last year’s premiere of Greta Gerwig’s action-packed Barbie film, the toy conglomerate is expanding its product line to include Ken’s ...

The first big Christmas gift I remember getting was an animatronic bear named Teddy Ruxpin. Thanks to a cassette tape hidden ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

Australia has become home to the first ever Malibu Barbie Cafe outside the United States, but the venue is only here to stay ...

Mattel is hoping to apply the Barbie magic to more brands within its portfolio of iconic toys as it doubles down on promoting ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT.

A toy collector made a thrilling discovery after stumbling upon two vintage Barbie dolls from the 1980s worth up to $600—on a ...

Shop the limited-edition Barbie + Printfresh pajama collection with retro prints, eco-friendly fabrics and inclusive sizing ranging from XXS to 6X.

Saddle up in style with the Western Barbie print, featuring desert cowgirls, ‘80s fashion and of course, a serenading Ken that’s dripping with nostalgia. Don't miss out!

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of the year. In a new collaboration announced this week, Mattel confirmed ...