Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

Australia has become home to the first ever Malibu Barbie Cafe outside the United States, but the venue is only here to stay ...

Mattel has now partnered with OpenAI, the company behind ChatGPT, to bring generative AI into some of its products. As OpenAI ...

A toy collector made a thrilling discovery after stumbling upon two vintage Barbie dolls from the 1980s worth up to $600—on a ...

The first big Christmas gift I remember getting was an animatronic bear named Teddy Ruxpin. Thanks to a cassette tape hidden ...

My lesbian daughter Bianchi came across a picture of Angel Aquino on the Instagram of @thesunnyclubph. Its bio reads: Collective for queer women. Angel is a friend I haven’t seen in ages. No judgment, ...

LABUBU, the mischievous, wide-eyed creature from Chinese toymaker Pop Mart, has become a cultural sensation. Posts flooded platforms like TikTok and Instagram, and the frenzy reached a fever pitch ...

Mattel is hoping to apply the Barbie magic to more brands within its portfolio of iconic toys as it doubles down on promoting ...

Buzz Lightyear ultimate talking action figure. eBay. Toy Story was the film that made $158.6 million over the five-day Thanksgiving 1995 weekend of its release. A movie about toys put a lot of ...

Before Barbie's official debut in 1959, most young girls were given baby dolls as toys, meaning that they often found ...

Plastic Dreamhouses meet existential crises in the "Barbie" movie, a surprisingly thoughtful take on the doll starring Margot Robbie and Ryan Gosling.

Though Ken was a finalist for National Toy Hall of Fame induction, he lost out to baseball cards, Cabbage Patch Kids, the Fisher-Price Corn Popper and Nerf toys.