Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

Australia has become home to the first ever Malibu Barbie Cafe outside the United States, but the venue is only here to stay ...

Margot Robbie leading the summer of Barbie with a wave of hot pink in movie theaters, and women everywhere were talking about ...

Mattel has now partnered with OpenAI, the company behind ChatGPT, to bring generative AI into some of its products. As OpenAI ...