In June 2025, U.S. President Donald Trump launched a new fragrance for men and women called Victory 45-47. In late June 2025, a rumor swirled that U.S. President Donald Trump had launched a new fragrance named "Victory 45-47." For example, a post on X claimed the new fragrance cost $249 ( archived ):

"Trump Fragances are here," President Donald Trump posted on Truth Social. "They're called 'Victory 45-47' because they're all about Winning, Strength, and Success," he added.

Trump introduces ‘Victory 45–47’ fragrance line celebrating his future presidential bid in 2025. The collection features a men's cologne and a women's perfume.