Flaunting a matcha cup has become a social flex, similar to flaunting a Starbucks a decade ago. But is there more to it?

If you're missing your favorite green tea in light of Japan's matcha shortage, fret not, for these matcha-flavored snacks are ...

Dallas’s most influential influencer with 17 million followers, Keith Lee, is also in on the matcha trend. On Sunday, April ...

Can't get enough of a strawberry matcha latte? You might wanna make a pitstop at one of these spots after work ...

A new exhibition at the National Museum of Asian Art showcases the longtime cultural meaning in the practice of chanoyu ...

Obsessed with matcha? Us too. As the health benefits outweigh everything, let us look at some of the best Dubai Matcha cafés ...

And like everything TikTok touches, it got loud fast. Related: Lululemon faces rising challenge from copycat/dupe brands ...

Many people confuse matcha with green tea, but there are significant differences between the two. Both beverages come from the same plant, the Camellia sinensis, but matcha is cultivated and prepared ...

Europe ’s top matcha brand and the UK’s fastest-growing energy drink company, Perfect Ted, has just launched the nation’s ...