Customers often spot a bag that sparks a memory and are eager to gush about a floral print that looks like a bridesmaid dress ...

It comes in about 20 modular configurations that range from L-shapes to U-shaped setups (like the one we saw in Devin Booker's Arizona living room), and around 200 custom fabric cover options ...

The two launched Frances Valentine (named after Spade’s daughter) in 2016 as a shoe and handbag line. “We were both doing everything,” Arons said. “It was a blast.