The high demand seems to have pushed advertising prices to a record, with a few ad spots reportedly selling for a record $8 ...

Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.

Startups have many expenses. Here are five strategies to advertise a startup without straining limited financial resources.

Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

Drew Hodges and Callie Goff of SpotCo discuss creating the ad campaign for Smash, a Broadway musical based on the NBC TV ...

Plans for a digital display at a Mid Devon petrol station have been submitted, but will it light up the community or cause ...

Earnings Estimates: Analysts expect Meta Platforms to report fourth-quarter revenue of $46.99 billion, up from $40.11 billion ...

A newly proposed bill in New York aims to further incentivize small businesses to invest in local radio advertising. The Lift ...

Philip Cotler, known as the father of modern marketing, once said, "Marketing is not the art of finding clever ways to ...

Alphabet's Google must face an antitrust lawsuit brought by a Texas-led coalition of U.S. states accusing the technology ...

Discover how artificial intelligence is revolutionizing the advertising industry, creating more personalized and effective ...