Launching a new sports league is never easy, but Snow League has a more impressive pedigree than most — its founder is Shaun White, who holds a number of records in snowboarding. (He’s also long had a foothold in the skateboarding world.

Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe skiing at its next event, in China in December, and if White can close a deal to bring Olympic champion Eileen Gu onto that circuit, he'll have arguably the biggest star in action sports.

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable careers.

Snow League’s inaugural series returns in December 2025 with a stop at Secret Garden, China, followed by a return to Aspen’s Buttermilk and the finale in Switzerland. Halfpipe skiing will be added to the lineup moving forward, according to White.

A new kind of halfpipe contest, the Snow League is Shaun White’s brainchild and Aspen was given the first chance to showcase what he hopes will be the future of the sport.

The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees at the first event held Friday and Saturday at Buttermilk at Aspen Snowmass watched the competitors race down the mountain,

The first event of Shaun White's new Snow League is in the books. His bold vision includes an innovative format and the largest prize purse in skiing and snowboarding.

Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen and it could spark a change in how competitions are approached.