David Falk insisted that Nike give Michael Jordan his own shoes and clothing line in 1984, laying the foundation for what ...

Michael Jordan's "I'm back" comeback in 1995 ignited the sports world, lifted brands and reminded everyone that his return ...

Dwight Howard is known as one of the most explosive dunkers in NBA history. The former Philadelphia 76ers center won the Slam ...

The Air Jordan 40 sneaker, commemorating 40 years of Nike’s massive Air Jordan line, which was launched with NBA legend ...

Michael Jordan's 40th signature shoe just officially dropped, and it bears some resemblance to previous models. The Air ...

The Air Jordan 40 "The Classic" colourway sees White, Black, and Vast Grey uppers and a full-length Zoom Strobel unit with ...

The Air Jordan 40 becomes the first sneaker in Nike history to combine full-length ZoomX foam with full Zoom Strobel ...

Lifestyle brand Infinite Archives will bring back nostalgic colorways of the Air Jordan 17, the first luxury Air Jordan ...

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer Michael ...

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas in 1984.