Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe ...

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable ...

Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow ...

He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a ...

A Colorado company is bringing snowboarding and action sports to the suburbs, and a celebrity backer drops in to explain its ...

Legendary snowboarder Shaun White's 'Snow League' competition is on the rise after athletes experienced immense success at the recent event in Buttermilk, Aspen ...

White spoke with several people, and did some tricks on his skateboard, at SNÖBAHN Thornton on Tuesday, teasing youngsters ...

Snowboarding great Shaun White brought the once outsider sport into the mainstream as a competitor and is now looking to ...

Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen ...

The Snow League’s world debut couldn’t have gone any better, if you ask founder Shaun White. “Honestly, it’s better than I could ever have imagined,” the snowboard icon said Saturday from Buttermilk ...

Shaun White grabbed a microphone to welcome them inside a glass-plated suite, complete with leather chesterfield couches, metallic light fixtures and gold-rimmed bar carts. “You deserve to be ...

First Event Begins This Friday, March 7, at 11:30 a.m. ET Exclusively on Peacock; Encore Presentation on NBC on Saturday, ...