Demographics. Gender distribution: TikTok’s user base is relatively balanced in gender, with 54% identifying as male and 45% identifying as female. Age distribution: While TikTok is popular among ...

Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and ...

Ask me to help you with a planning problem. Ask me to help create or review a job opportunity [job seeker]. Try this: close this window, copy the article and paste it to "chat" with the page.

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

AI has replaced the Metaverse as Mark Zuckerberg’s fever dreams. Now, instead of a dazzling future where people wearing uncomfortable glasses spend their lives in virtual reality, he sees a dazzling ...

We’ve updated our page on RCS with news from Infobip on the availability of RCS across all four major U.S. mobile carriers.. By adding support for RCS (rich communication services) to iPhones with its ...

From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of ...

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals — ...

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid ...

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and ...

We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, it seemed to crawl. We’ve been confronted by one ...

Ask me to help you with a planning problem. Ask me to help create or review a job opportunity [job seeker]. Try this: close this window, copy the article and paste it to "chat" with the page.