Energy prices matter, and as the aftershocks of the Gulf Crisis ripple through the global economy, WARC’s scenario modelling shows how a surge in prices could quietly erase up to $50bn in ad growth, ...

Content loyalty programs are emerging as a new tool for brands looking to leverage the creator economy, rewarding customers with perks and rewards in exchange for posting content to social media ...

Netflix’s ad revenue is forecast to more than double to $3bn in 2026 and exceed $8bn by 2030. It is on track to win a rapidly rising portion of CTV spend – from 3.7% in 2025 to 9.2% in 2027. The ...

Global ad market set to grow 9.1% this year, a faster rate than the global economy and consumer spending. Experts say traditional planning approaches are no longer fit for purpose and must evolve to ...

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms.

Part of the Marketer's Toolkit 2026, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

Marketers appear to be misdiagnosing their challenge by optimising for efficiency rather than for profitability, according to a new research collaboration by Les Binet and Will Davis, chief data ...

Organizations are rushing to adopt AI for speed and efficiency, but the real competitive advantage lies in developing "M-shaped" professionals who can orchestrate human-AI collaboration across ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

An analysis of the retail media market from the latest forecast data published by WARC Media Global retail media ad investment will reach $176.2bn this year, equivalent to a 15.2% share of global ad ...