Contains the film creative 'Pablo' for Electricity Association by the agency GGK in the UK.

The annual Australian Effie Awards, presented by the Advertising Council Australia, recognise the year’s most effective advertising and marketing communications campaigns. The most recent Awards were ...

Celebrating research’s ability to drive innovation and deliver results.

Celebrating the contribution of strategy and planning to great ideas.

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Retail media growth is moderating, suggesting the channel's push for brand budgets has yet to pay off.

India is a high-pressure, fast-moving market, with research suggesting that 60% of CFOs doubt marketing’s commercial value in the country – but WARC’s new report demonstrates that marketers can drive ...

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

Your go-to source for research, analysis and benchmarking. We work with over 50 leading organisations around the world to provide us with the latest industry thinking, award-winning effectiveness case ...

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Find resources and press releases in our dedicated area and contact Amanda Benfell, Head of Press & PR ...

A career with us is fast-paced, exciting and full of opportunities to grow and develop. WARC is the global authority on marketing effectiveness. We provide rigorous and unbiased evidence, expertise ...