Impression-based online campaigns, on the other hand, can measure impressions concretely, and are generally sold in terms of cost-per-thousand (CPM) impressions. Impression tracking is a …

Nov 19, 2025 · The tone and first impression. The name is the foundation of your customer relationship. It hints at the experience, product and service level you provide before anyone …

Seventy percent of ecommerce decision-makers believe AI will help personalize their customer journey. AI uses sophisticated data analysis, logic-based techniques and machine learning to …

You probably know that ecommerce is big business. But just what is ecommerce? Are there different types, and what benefits does the model deliver?

Definition: Cost per thousand impressions, or "CPM," refers to the cost of displaying an advertisement one thousand times (known as "impressions"). The CPM pricing structure is …

Active listening makes a powerful impression on Twitter followers who are accustomed to a bombardment of direct marketing messages. What do users and businesses communicate to …

Are you tracking the right ecommerce metrics to scale your business? Learn the important metrics and KPIS to help you grow your business.

Dec 10, 2025 · Performance Marketing is a digital marketing strategy that is becoming more critical year over year. Learn what it is and strategies you can use.

Nov 17, 2025 · Social media advertising is one of the most effective advertising types out there. Here's how to choose the right channels for your business.

Social media gives businesses a chance to define what they stand for, what they are trying to achieve, and how it helps the community. Social media is much more interactive than a …