The University is expanding its visual branding system and associated templates for the University community. Princeton staff, faculty and students may access the University brand guide and core branding assets; if you are prompted to request access, please note your affiliation to the University and the reason for your request.

May 31, 2024 · The Princeton University logo, resplendent in its iconic orange and black, symbolizes tradition and the pursuit of knowledge. The shield’s four quadrants convey the institution’s history, with an open book representing academic discovery.

Aug 19, 2024 · In the inner circle, there is a shield, now the logo of the institution, and an inscription, again referring the viewer to matters of faith: “We prosper under the rule of God.” Font and Colors. The main colors of the university are black and orange. They echo the color of the establishment’s mascot – the tiger.

Of the many American schools, colleges, universities and professional sports teams with tiger mascots, including the University of Missouri, Louisiana State and Clemson, Princeton is the oldest and reportedly the first to adopt the tiger nickname.

The Office of Communications maintains the Princeton University graphic identity system which consists of logos, trademarks, colors, typefaces, website tools, and examples of use that create a consistent image for the University and its communications.

The Tiger emerged as a symbol of Princeton, ironically, not very long after Woodrow Wilson's class, at its graduation in 1879, gave the College a pair of lions to guard the main entrance to Nassau Hall.

Dec 3, 2014 · By 1911 the tiger had become so firmly established as the University mascot that the Class of 1879 replaced the pair of lions that had flanked the doorway of Nassau Hall… with the regal tigers that still guard the entrance, acknowledging the tiger as a unifying decorative element on campus.

About the Princeton tiger * The tiger emerged as a symbol of Princeton, ironically, not long after Woodrow Wilson's class, at its graduation in 1879, gave the University a pair of lions to guard the main entrance to Nassau Hall.

Aug 19, 2023 · Princeton University’s official mascot has had a profound impact on the university’s identity and branding. The tiger is not just a symbol of athletic teams; it’s a unifying emblem that connects students, faculty, alumni, and the broader community.

Princetonians embrace the orange-and-black University colors with a loyalty that is most vividly displayed during Reunions. The tiger mascot is a lively figure at events and appears across campus in a number of guises, including sculptures and architectural motifs.