Princeton's shield is adapted from the central image of the University Seal, the corporate signature of the trustees that is embossed on diplomas and printed on official documents. The shield depicts an open Bible inscribed with VET NOV TESTAMENTUM, to signify the Old and New Testaments, above a chevron that represents the rafters of a building.

The University is expanding its visual branding system and associated templates for the University community. Princeton staff, faculty and students may access the University brand guide and core branding assets; if you are prompted

Since 1896, when at the Sesquicentennial of its founding the College of New Jersey became Princeton University, the corporate seal has been simpler -- as described in the trustees' minutes of February 13, 1896: . . . a shield resting upon a circle.

Dec 27, 2012 · Play the “Finding the Enduring Shield of Princeton” video. The symbol, as seen in this video, is derived from the University’s official seal, which was adopted in its current version in 1896 when Princeton changed its name from the College of New Jersey to Princeton University.

Feb 1, 2024 · The university's shield was first recorded on February 13, 1896, [1] and would not have met the threshold of originality. The shield's current iteration was a 2007 redesign but the original elements were retained; only the black outline was removed to …

Oct 24, 2005 · The seal of the College of New Jersey—the name by which Princeton University was first known—was used for almost a century and a half. In the upper part of a circle, it contained an open Bible with Latin characters VET NOV TESTAMENTUM signifying the Old and New Testaments.

The seal of the College of New Jersey—the name by which Princeton University was first known—was used for almost a century and a half. In the upper part of a circle, it contained an open Bible with Latin characters VET NOV TESTAMENTUM …

External businesses must not use the University seal. When using photos or artwork that represent University community members (students, faculty, administrators, etc.), external businesses should strive to accurately reflect the diversity of the University community.

The shield, which derives from the official seal, is designated for more common use. It includes an open Bible with Vet Nov Testamentum, signifying both Old and New Testaments. In its lower part is a chevron, signifying the rafters of a building.

The Office of Communications maintains the Princeton University graphic identity system which consists of logos, trademarks, colors, typefaces, website tools, and examples of use that create a consistent image for the University and its communications.