The U.S. Air Force Academy logo visually represents us to the world and it is critical that the visual elements that represent our institution are presented correctly and with integrity to bolster our reputation and brand recognition.

Our brand goes beyond a logo. It represents our core values, our academic distinction and our unique approach to leadership development. Our brand lets people know our most valuable assets are not planes or satellites – they are the exceptional cadets, staff and faculty we attract.

The United States Air Force Academy isn’t just a university. It's an unparalleled academic and military institution that provides young men and women with rewarding opportunities to transform into the leaders of tomorrow.

The Academy’s primary colors are Academy Blue, Class Royal, Academy Gray and White. These colors represent the Academy and should be present on all Academy communications.

The Falcon symbol represents the U.S. Air Force Academy by expressing strength, determination and pride in our institution. It connects us to the great heritage of warriors and leaders that began with a Falcon mascot when the Academy first opened.

Although the Falcon symbol has evolved throughout the decades, it continues to represent the Academy’s spirit of service and excellence. The newest Falcon symbol, released in June of 2022, expresses a commitment to develop leaders of character for the Air Force and Space Force.

Top tip: for an even more polished look, some of our cadets wear a tie tack or clasp consisting of the “wing and star” design, Air Force symbol, or rank insignia. Learn more about the cadet journey.

The unicorn, virtually invincible in battle, signifies strength while the lightning bolt symbolizes the speed with which the Air Force strikes in battle. The blue background stands for fidelity to the Air Force and the gold border represents valor and rewards.

In our logo, “Air Force Academy” is set in the typeface Cera, which is primarily used for headings, subheadings and caption headings. Cera was chosen as our primary typeface because the angular apex of the A closely mirrors the form of the Cadet Chapel and the peaks of the M resemble the mountain peaks surrounding the campus.

U.S. Air Force Academy Brand and Style Guide. PATCHES. All official and unofficial patches, to include Departments, Squadrons, Cadet Groups and Teams, must be used for internal communication only, such as historical or morale elements.