Apr 4, 2012 · Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according to CleverTap, the all …

As the cryptocurrency market continues to grow, the way cryptocurrency exchanges advertise themselves is facing significant challenges. With stringent regulations and a lack of user trust, …

Marketing Tech is a thriving community of professionals interested in marketing strategy and technology. With over 1.1 million marketing-focussed members, Marketing Tech is your perfect …

AI marketing strategy has transformed from a speculative experiment into a critical business driver, with companies now seeking measurable ROI rather than simply testing capabilities, …

Following a federal court ruling that found the firm in violation of a previous injunction, Apple has revised its App Store payment policies. Developers in the United States can now include direct …

Mar 26, 2025 · Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. The marketing technology (MarTech) …

Meta rang in the new year with controversy. After the company’s generative AI plans for 2025 were made public, keen-eyed users dug out old bot personas that have existed on the platform …

The current threat to Meta of a potential enforced breaking-up of the company will move into an important phase on April 14, as the Federal Trade Commission's antitrust trial against the …

The MarTech landscape is rapidly evolving, with innovative startups emerging to challenge the dominance of established players. As brands increasingly seek personalized, data-driven …

In the lead-up to his highly anticipated keynote at DMWF Global (24–25 June at Olympia London), Elliott Rayner, Director of Marketing & Growth at OWOW Agency, offers an exclusive preview …