The LEGO® SMART PLAY™ system brings builds to life like never before.

Lego Unveils the Lego Smart Brick #ces2026 #ces

The Evolution of Play: A lot of history has gone into the future of LEGO® play

Nurtle on Instagram: "A recent American Eagle ad has sparked comparisons to Brooke Shields’ legendary Calvin Klein campaign from the 1980s. The styling, pose, and lighting all echo the vintage aesthetic that made Shields’ photos unforgettable. While some see it as a clever nod to fashion history, others argue it’s a little too close for comfort. Either way, the ad has people talking about how much of the past is fair game in modern branding. —————— #viral #americaneagle #brookesheilds #news #Nur

Wow — watch the first live demo of the Lego Smart Brick which lights up and generates sound as you move it, but even cooler as you bring a #minifigure near it! #lego #ces #ces2026

LEGO Star Wars sets with new LEGO SMART Play System | Lego Star Wars

‘I Have to Beat THAT!’ 😬 | Fingerboarding the World’s BIGGEST* LEGO Skatepark