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What’s YOUR Customer Avatar? Without a clear customer avatar, you’re shooting in the dark. When you know exactly who your ideal customer is — their age, goals, fears, habits, and even how they spend their time — you stop guessing and start connecting. A customer avatar helps you craft messages that feel personal, build products that actually solve problems, and market in a way that attracts the right people instead of everyone. The clearer your avatar, the sharper your business growth. | Vusi Th
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