Marketing Mix: Promotion Strategy part 2
11:29
YouTubeSoma Datta
Marketing Mix: Promotion Strategy part 2
Now that you have a basic understanding of the definition of promotions from video one, it's time to dig into the strategies and tools in the promotion "P" of the 4Ps of marketing. * What are push and pull strategies? * What tools fall under each promotional strategy? * When do you use the push and pull tools? ...and more. Watch the first video ...
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